We recently had the honor of working on an umbrella logo for Mike from UTT Sports Massage.
What’s an umbrella logo exactly? It sounds like a very eighties term actually (and most probably is!) Its use is to connect all other businesses into one brand.
Mike has three sections to his business, sports massage, Thai Chi, and Nordic Walking. The problem occurred when one day he decided to get some new business cards created only to find that it was causing difficulties. It was looking like he may need to have three different business cards produced which isn’t incredibly economical and for all of his marketing moving forward.
He came to us with the dilemma, he had already thought that an umbrella logo may be the correct route and after discussing everything with him we agreed that it would be a good idea.
So on came the brief of creating a logo that encompasses sports massage and therapy, Thai Chi, and Nordic walking! It’s tempting in times like these to have a logo that literally does exactly that, but the beauty of an umbrella logo is that it doesn’t need to at all. Mike's three other logos are very literal and encompass visually what he does, so this one has more freedom to be symbolic and to offer simplicity and even give an overall feeling.
The feeling is what we focused on here. Mike's services are all about the body, mind, and spirit. It's all about getting your body and your brain and your spirit connected and helping you discover a balanced life.
This is the final design that was signed off. We love how it evokes everything about Mike’s businesses whilst also giving this sense of feeling and balance. Let us know what you think!
If you think you might benefit from an umbrella logo in your business, get in touch, we would love to learn about what you do and see if we can help you.